Creating a new direction for performance appraisals in the distribution industry

Faber Halbertsma Group are one of Europe’s leading suppliers of sustainable pallet products and pooling services.


Lack of insight on data due to paper appraisal process across 5 countries with no centralized system.


Engage employees in the performance review process while empowering managers for better conversations to support their team.


Digital training for new hires and opportunities for continuous manager/employee feedback.

Moving performance to the next level

Faber Halbertsma Group is one of Europe’s preeminent suppliers of sustainable pallet products and pooling services. With their in-house pallet production partners, well-established pooling service providers and local presence, they can offer fitting solutions for any pallet requirement.

Their offices and manufacturing sites in the UK, Netherlands, Germany, France and Spain were all running different people development processes. This included their performance appraisal process, which was done solely on paper (if even done at all). None of them linked into a central database which often made it difficult to get real insight into the data, and they lacked a view of their workforce development. Not to mention, a paper appraisal process is challenging to manage when you have so many employees across Europe.

Faber Halbertsma Group realized it was time to go digital for their appraisal process, both helping the managers and helping to develop and encourage their employees.

Digitalization gives us the opportunity to quickly check whether everyone has received an appraisal and follow up on the goals set and developmental needs identified.

Jolien Dirne, Human Resources Director

Transporting appraisals to a digital space

Faber Halbertsma Group began their switch to digital appraisals long before they settled on eloomi as the tool to facilitate their goals. The Faber Halbertsma Group started by bringing together teams of HR, managers, and employees to collect information on what the process should look like and to create a best practice appraisal process.

They then began their search for a digital appraisal solution to help the C-Suite reach their goals of insight into the workplace to see who was in each position and why. Most importantly, the focus was on how each employee plays a part in helping implement the purposes of the organization. Once they decided on their ideal process and their ideal solution to help them facilitate it, they then created internal ambassadors for the new solution’s implementation.

When Faber Halbertsma Group began to implement eloomi’s Performance Appraisals into their organization, they started with training for their managers. Every manager received training on how to understand the new process flow, the reason behind the new process, and the look and feel of the entire appraisal process to help them set expectations of the managers’ responsibilities in this new process.

The manager training took place right in the same solution as their appraisal process since they have eloomi’s learning solution. This allowed managers to easily reference back to their learning while filing out their appraisal process, making it a smooth and seamless reference point. Having access to the full eloomi solution has helped managers immensely since they can receive any required information right in their platform instead of having to search multiple places for the answers they need.

Key takeaways

  • Faber Halbertsma needed to align their performance appraisal process across multiple offices and locations.
  • With eloomi, they digitalized their appraisals process across 5 countries and created their ideal feedback culture.
  • With one seamless point of reference, managers were now able to easily reference and plan their 1-1s.
  • In the long term, Faber were able to gain new insights and reassess their company-wide appraisals approach.