Engaging employees with gamification & retail training 

Johannes Fog is a Danish DIY and building supply retailer, with a chain of stores located in Eastern Denmark.


Difficulty getting users to access product training and implement the learning into their work lives


Gamification and rewards to create incentivized learning and competition between stores


Employee engagement with product training rose, with 80% of learners saying they could use the knowledge in their daily lives

Do-it-yourself learning with a digital toolkit

Implementing a new digital tool doesn’t have to be difficult. In eloomi, we are focused on having an intuitive product that can be implemented with ease. However, getting the users to implement the system into their daily work lives is a different story.

Learning Coordinator, Laura Drejer Larsen, was faced with this challenge when, a year ago, she got the opportunity to head the implementation process of eloomi in Johannes Fog. Johannes Fog is a Danish building supply retailer, with 10 stores located in the eastern region of Denmark. Their challenge was to educate all their employees on the many products that they stock.

Johannes Fog sells a huge variety of products that can help you build a new house, or just decorate your living room. The more the people working there know about the specific products, the better service they can provide.

How do you get 500 people to take time out of their busy workday to engage with online learning?

Laura is finishing up her Master’s degree in Business and Communication at Copenhagen Business School, and during her education she has focused on the theoretical background of implementing digital processes in organizations. Therefore, the opportunity to aid in the implementation of eloomi for her current employer was interesting.

Laura chose to utilize the gamification potential in the eloomi learning management solution to motivate users. By focusing on the built-in point system, they have held competitions with prizes for both the highest-scoring employee of the month and the highest-scoring store. Winners receive either movie tickets or a cake for their store, to help provide incentives for their important training.

Rewards, based on points, have created an enormous interest in the platform, and some of our employees have actually gone through all the modules on the platform.

Laura Drejer Larsen, Learning Coordinator 

Since starting these competitions, they have noticed a new spark for learning within their employees, going far beyond the normal standard of points for completed modules. They have assigned extra points for employees who choose to learn more than their required learning, so much so that two employees have completed all 150 modules in order to win the extra points. After asking employees if they felt this new knowledge was beneficial, 80% of the learners said they could use what they learned in their daily life and that it was easy to do.

Their platform is currently filled with micro-learning modules that come from their suppliers to ensure employee safety and accurate product knowledge. Since starting, Laura and her team have had great conversations with the suppliers to discuss how to increase the amount of content as well as the quality of the learning.

Key takeaways

  • Johannes Fog needed to tackle product training whilst also sparking their employees’ engagement
  • With eloomi, they unlocked the power of gamification, using the built-in points system to motivate learning.
  • 80% of employees said the training was easy, informative, and useful in their daily life.
  • With engaging and specific product training, Johannes Fog were able to offer even better customer service.
  • The retailers now have a platform filled with micro-learning to ensure accurate product and compliance training.