Cultivating an LMS for stronger partner training without making it a big IT project

Nufarm has launched a new partner training practice

Nufarm is one of the world’s leading developers and manufacturers of seeds and crop protection solutions. Nufarm operates throughout Europe, the Americas, Australia, New Zealand, and Asia.


Needed to replace their legacy learning system to improve speed and effectiveness of their partner training processes.


An LMS providing swift onboarding, diverse learning content, real-time reporting, and engaging user experience for their business partners.


Fast and effective delivery of product and sales training for resellers, distributors, consultants, and end customers.

Nufarm reap the rewards of transitioning to a smart training solution

Nufarm is one of the world’s leading developers and manufacturers of seeds and crop protection solutions. With a company history dating back more than 100 years, Nufarm is working with distributors in the agricultural industry to give farmers the products they need. Nufarm has manufacturing and marketing operations throughout Europe, the Americas, Australia, New Zealand, and Asia and is now introducing a new partner training practice in Germany.

Jessica Burkart, Nufarm’s Marketing Manager DE, wanted to replace their existing tool with a quick and effective solution to provide product information and training for their external sales partners in the German market. To increase the awareness of Nufarm and strengthen relationships with new and existing resellers and distributors in a speedy process, their new platform needed to provide easy access for their partners.

We chose eloomi because it makes it easy for us to give our partners effective product training through blended learning in a great user experience.
Our resellers and other partners can now self-sign up to access a powerful training platform with webinars, videos, presentations, and other learning content.

Jessica Burkart, Marketing Manager, Nufarm Deutschland GmbH

With eloomi’s LMS, Jessica and her team can now quickly reach existing and new resellers, distributors, and consultants with engaging product and sales training in a platform that is easy to use.

Sowing the seeds for stronger partner training doesn’t need to be a big IT project

Launching their new training solution requires only some basic planning to get users and content in place. This can be managed by Jessica and her team. Since eloomi is an out of the box solution, Nufarm’s IT department only needed to review documentation and set up the integration when Nufarm wants to open for users to access through Single-Sign-On from their website and Salesforce CRM.

Nufarm is rolling out their new partner training practice starting with the resellers and then moving on to the farmers. While new users of the platform can easily sign up and start taking the training via email notifications, Nufarm can just as easily onboard existing users from their legacy system. In eloomi, Nufarm can upload user data from Excel, which gives learners access to start interacting with the learning content.

A platform that grows with your training needs

Of course, Jessica wants to manage and control what information and training courses users see as soon as they are onboarded to eloomi. Assignment of learning content in eloomi is flexible, which means she can either assign courses to individuals or to types of partners, regions, and farmers. Even better, “through the easy reporting we can see who has completed which training and when”, says Jessica.

Getting the right learning content in Nufarm’s new platform is effortless because of the easy user interface. Using the built-in Content Builder Jessica and her team can upload existing webinar recordings and other videos, PowerPoint presentations, PDFs, images, and articles that they can easily edit in the tool to look great.

Speaking of looking great, the eloomi LMS is white labeled, which means that with just few clicks Nufarm can customize the login page, logo, navigation colors, dashboard cover image, and welcome text to completely match Nufarm’s company branding. Even the web address is Nufarm’s own choice with a custom URL to round off a truly seamless partner training user experience.

Key Takeaways

  • Nufarm needed to provide quick and effective product training for their external sales partners worldwide.
  • They chose eloomi for its effective product training through blended learning in a great user experience.
  • With the user-friendly content builder, existing training material like videos, PowerPoints & PDFs can be instantly uploaded.
  • Smart tools like API integration, SSOs, custom URLS, and white labeling made eloomi implementation seamless.
  • Nufarm’s resellers and partners can now self-signup to access the “powerful training platform” for all their training needs.




Agriculture, Manufacturing