Extended enterprise goes electric for smarter partner training

ElectricBrands are an electric vehicle manufacturer based in Germany. They are the developers behind the XBUS: a modular electric vehicle aiming to meet the transport needs of tomorrow with sustainability at its core.


Needed an effective way to communicate complex material to their growing international network of more than 700 retailers.


Up-to-date extended enterprise LMS with the ability to easily create and distribute sales & product e-learning. 


Successfully launched learning material on the new XBUS electric vehicle to all retail partners.

On the road to the future of partner training with ElectricBrands

German electric vehicle manufacturer ElectricBrands develops innovative and versatile modular light vehicles for tomorrow’s sustainable mobility needs. The vehicles can be used for transportation in the commercial sector and the private sector alike. Through new technology and a LEGO-inspired configuration principle, their mobility invention, the XBUS, lets consumers combine modules to design the variant that meets their needs for usability, design, and fun. ElectricBrands uses eloomi’s extended enterprise LMS to easily train partners to make their product launch successful.

Itzehoe-based ElectricBrands is a visionary and passionate team on the verge of making a breakthrough that will help make our world greener. Their market introduction includes approximately 1,000 retail partners across Europe. The XBUS is a brand-new so-called battery electric vehicle (BEV) for which ElectricBrands needed an effective way to educate their partner network of car dealers.

ElectricBrands chose eloomi as their learning platform to provide product and sales training to their partners through a cost-effective tool with which they can scale fast and effectively.

eloomi has comprehensive features and a simplicity that match our company’s DNA and support the way we work. The solution is cost-effective, scalable, very easy to use, and provides effective training for our retail partners.

Felix Demandt, Director Sales Operations, ElectricBrands

Charging up learners with partner training

Onboarding new retail partners requires the transfer of a lot of technical and commercial knowledge to the individual partner and their personnel. As an example, the retailer employee needs to learn how the XBUS is built, how the battery is working, and ways the vehicle can be configured and used by the consumer. In addition, the salesperson needs to understand the different financing models. Only effective partner training that supports the learner to retain, recall, and repeat what they have learned, and the ability to revisit the learning, creates the necessary basis for the individual to sell the new product.

ElectricBrands can easily create e-learning modules about the XBUS using a variety of learning media like presentations, images, and videos with the built-in content builder in eloomi. The e-learning modules and programs can then easily be distributed to the partners’ users. The individual user gets an email notification or text message with a link to the online training. In the eloomi platform, ElectricBrands can also follow progress and completion of the e-learning modules.

Being a new brand that is launching a new product in a new market, it is extremely important for ElectricBrands that the retailers meet a clear and consistent visual branding in their training experience. In eloomi, it’s easy for ElectricBrand’s solution admin to apply their company logo, colors, and tone of voice in the platform settings.

Plugging into a network for easier learning management

The important e-learning courses or training programs include a short quiz that tests the salesperson’s new skills. The individual user receives a customized XBUS certificate in eloomi when they have successfully completed the e-learning training.

Implementing eloomi is not a big IT project. The online onboarding, in-platform knowledge base, and support chat that are included in all eloomi subscriptions cover much of what is needed to launch the training platform. However, with many tasks on their plate, ElectricBrands have chosen the Premium Service Plan that in addition provides an implementation plan and online support which have helped speed up the implementation and secured a safe launch for ElectricBrands.

Performing partner training through e-learning has a minimum CO2 footprint which is a perfect match with ElectricBrand’s vision for no-emission mobility. In the future, the company will also be training their internal employees in the company’s leasing models and possibly other skills that require effective learning.

Key takeaways

  • ElectricBrands needed an effective way to educate their extensive partner network on complex sales material.
  • With eloomi they were able to provide consistent product and sales training through a cost-effective and scalable tool.
  • Time saved by avoiding an exhaustive IT project & using eloomi’s implementation plan and support to launch ASAP.
  • With a minimal CO2 footprint, e-learning was a perfect match with ElectricBrand’s vision for no-emission mobility.
  • In future, ElectricBrands will also use eloomi to train internal employees in leasing models and more.