Extended enterprise goes electric for smarter partner training

German electric vehicle manufacturer ElectricBrands develops innovative and versatile modular light vehicles for tomorrow’s sustainable mobility needs. The vehicles can be used for transportation in the commercial sector and the private sector alike. Through new technology and a LEGO-inspired configuration principle, their mobility invention, the XBUS, lets consumers combine modules to design the variant that meets their needs for usability, design, and fun. ElectricBrands uses eloomi’s extended enterprise LMS to easily train partners to make their product launch successful.

Itzehoe-based ElectricBrands is a visionary and passionate team on the verge of making a breakthrough that will help make our world greener. Their market introduction includes approximately 1,000 retail partners across Europe. The XBUS is a brand-new so-called battery electric vehicle (BEV) for which ElectricBrands needed an effective way to educate their partner network of car dealers.

ElectricBrands chose eloomi as their learning platform to provide product and sales training to their partners through a cost-effective tool with which they can scale fast and effectively.

Onboarding new retail partners requires the transfer of a lot of technical and commercial knowledge to the individual partner and their personnel. As an example, the retailer employee needs to learn how the XBUS is built, how the battery is working, and ways the vehicle can be configured and used by the consumer. In addition, the salesperson needs to understand the different financing models. Only effective partner training that supports the learner to retain, recall, and repeat what they have learned, and the ability to revisit the learning, creates the necessary basis for the individual to sell the new product.

ElectricBrands can easily create e-learning modules about the XBUS using a variety of learning media like presentations, images, and videos with the built-in content builder in eloomi. The e-learning modules and programs can then easily be distributed to the partners’ users. The individual user gets an email notification or text message with a link to the online training. In the eloomi platform, ElectricBrands can also follow progress and completion of the e-learning modules.

Being a new brand that is launching a new product in a new market, it is extremely important for ElectricBrands that the retailers meet a clear and consistent visual branding in their training experience. In eloomi, it’s easy for ElectricBrand’s solution admin to apply their company logo, colors, and tone of voice in the platform settings.

The important e-learning courses or training programs include a short quiz that tests the salesperson’s new skills. The individual user receives a customized XBUS certification in eloomi when they have successfully completed the e-learning training.

Implementing eloomi is not a big IT project. The online onboarding, in-platform knowledge base, and support chat that are included in all eloomi subscriptions cover much of what is needed to launch the training platform. However, with many tasks on their plate, ElectricBrands have chosen the Premium Service Plan that in addition provides an implementation plan and online support which have helped speed up the implementation and secured a safe launch for ElectricBrands.

Performing partner training through e-learning has a minimum CO2 footprint which is a perfect match with ElectricBrand’s vision for no-emission mobility. In the future, the company will also be training their internal employees in the company’s leasing models and possibly other skills that require effective learning.