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Is great content the driver for a great LMS?

To build a great Learning Management System you need great content. Content is only great when it suits your specific purpose.

Well, yes and no… To build a great Learning Management System you need great content. However, content is only great when it suits your specific purpose. We have set up some guidelines to help you get off to a great start with your LMS.

Identifying purpose before adding content

Working with companies in all sectors and industries has shown us that the approach is not the way to go. Taking your starting point in content or being solely inspired by content that is currently in style will eventually fail your LMS project. One type of content works great for some and fails to deliver for others. This is why our solution can be customized to the needs of your organisation. We always make sure to identify the purpose of use before starting the process of building content, such as animation, micro learning, or interactive content in SCORM and Adaptive Learning.

Our best advice is to view your content as something interchangeable, i.e.
Content must be easy to replace, change or modify to ensure a cost effective solution. Our studies clearly state that LMS with low amount of content has low user engagement, and most importantly: LMS with content ill-suited for the purpose is not used at all. 

You should also think of your LMS as two separate areas. One is the software it-self, and the other is the continuos need for content. At eloomi we view content as an open book, in which you chose the provider or the content you need, whenever you need it and to the purpose at hand to get the best possible result.

To help you in the content building process, we have gathered a few focus areas:
  • Build your own content easily with the LMS Course Builder when you need information, product releases or other internal guides. This makes your LMS company relevant and engaging
  • Create Micro Learning through pre-build animation software or partner up with eloomi, or combine internal documents, movies etc. and combine as you like
  • Align to the global content providers and use them as you like this gives you a variation of content. Why build something others already made for you?)
  • Subscribe to niche specific content e.g. sales training modules, health-and-safety etc.
  • Make a few interactive or adaptive learning content modules, if you want the pedagogics to be more advanced
Here’s a tip on content in general: people like visuals! We remember most of what we see, and almost none of what we read. Video is king of 2017 with a maximum length of 1-3 minutes. Read about Micro Learning here.Study examples We have set up some examples from our experience with content building in different industries – which type suits you?

Finance:

  1. Assigned pre-build generic content from a content provider. Results: low engagement, and no effect.
  2. Assigned custom-build content as Micro Learning. Results: high engagement, and strong effect.
Financial employees with limited time and low motivation for training need direct and short learning that’s relevant for their own personal purpose.

Manufacturing:

  1. Assigned pre-build generic content from a content provider as compliance within health-and-safety. Results: average engagement and average effect.
  2. Assigned custom-build content as Micro Learning. Results: was the same with average engagement and average effect.
In niche or general compliance, content it’s cheaper and easier to get it pre-build.

Retail:

  1. Assigned consultancy built content as interactive and gamified. Results: average engagement and average effect.
  2. Assigned own produced content as Micro Learning with shorter messages. Results: strong engagement and strong effect.
The retail audience prefers co-workers to be introduced to bespoke content rather than long, pre-built modules.

Top 3 take aways

  1. Content must be relevant to the individual. The content creator has to know its audience before assigning any content. And content needs to be evaluated for the purpose. Gamify when relevant, but not in competence-high organizations.
  2. Avoid sticking to one style of content. Focus on a wide range of content to evaluate and choose between. Combine different types of content to make your LMS “alive” and inspiring.
  3. Consider the resources assigned by you, and the money needed. Don’t be impressed by top-dollar content. Think about the purpose and the audience.
Get in touch and we’ll help you take your dialogue to the next level. We love sharing insights on how to get a succesful LMS with content fit for the purpose.
man using mobile phone to take e-learning module

Is great content the driver for a great LMS?

To build a great Learning Management System you need great content. Content is only great when it suits your specific purpose.

Well, yes and no… To build a great Learning Management System you need great content. However, content is only great when it suits your specific purpose. We have set up some guidelines to help you get off to a great start with your LMS.

Identifying purpose before adding content

Working with companies in all sectors and industries has shown us that the approach is not the way to go. Taking your starting point in content or being solely inspired by content that is currently in style will eventually fail your LMS project. One type of content works great for some and fails to deliver for others. This is why our solution can be customized to the needs of your organisation. We always make sure to identify the purpose of use before starting the process of building content, such as animation, micro learning, or interactive content in SCORM and Adaptive Learning.

Our best advice is to view your content as something interchangeable, i.e.
Content must be easy to replace, change or modify to ensure a cost effective solution. Our studies clearly state that LMS with low amount of content has low user engagement, and most importantly: LMS with content ill-suited for the purpose is not used at all. 

You should also think of your LMS as two separate areas. One is the software it-self, and the other is the continuos need for content. At eloomi we view content as an open book, in which you chose the provider or the content you need, whenever you need it and to the purpose at hand to get the best possible result.

To help you in the content building process, we have gathered a few focus areas:
  • Build your own content easily with the LMS Course Builder when you need information, product releases or other internal guides. This makes your LMS company relevant and engaging
  • Create Micro Learning through pre-build animation software or partner up with eloomi, or combine internal documents, movies etc. and combine as you like
  • Align to the global content providers and use them as you like this gives you a variation of content. Why build something others already made for you?)
  • Subscribe to niche specific content e.g. sales training modules, health-and-safety etc.
  • Make a few interactive or adaptive learning content modules, if you want the pedagogics to be more advanced
Here’s a tip on content in general: people like visuals! We remember most of what we see, and almost none of what we read. Video is king of 2017 with a maximum length of 1-3 minutes. Read about Micro Learning here.Study examples We have set up some examples from our experience with content building in different industries – which type suits you?

Finance:

  1. Assigned pre-build generic content from a content provider. Results: low engagement, and no effect.
  2. Assigned custom-build content as Micro Learning. Results: high engagement, and strong effect.
Financial employees with limited time and low motivation for training need direct and short learning that’s relevant for their own personal purpose.

Manufacturing:

  1. Assigned pre-build generic content from a content provider as compliance within health-and-safety. Results: average engagement and average effect.
  2. Assigned custom-build content as Micro Learning. Results: was the same with average engagement and average effect.
In niche or general compliance, content it’s cheaper and easier to get it pre-build.

Retail:

  1. Assigned consultancy built content as interactive and gamified. Results: average engagement and average effect.
  2. Assigned own produced content as Micro Learning with shorter messages. Results: strong engagement and strong effect.
The retail audience prefers co-workers to be introduced to bespoke content rather than long, pre-built modules.

Top 3 take aways

  1. Content must be relevant to the individual. The content creator has to know its audience before assigning any content. And content needs to be evaluated for the purpose. Gamify when relevant, but not in competence-high organizations.
  2. Avoid sticking to one style of content. Focus on a wide range of content to evaluate and choose between. Combine different types of content to make your LMS “alive” and inspiring.
  3. Consider the resources assigned by you, and the money needed. Don’t be impressed by top-dollar content. Think about the purpose and the audience.
Get in touch and we’ll help you take your dialogue to the next level. We love sharing insights on how to get a succesful LMS with content fit for the purpose.
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